BARWA BANK CONFIRMS ITS POSITION AMONG THE TOP BANKS IN THE REGION BARWA BANK WINS “BEST BANK BRANDING” AT THE BANKER MIDDLE EAST INDUSTRY AWARDS 2011
Barwa Bank wins “Best Bank Branding” at the Banker Middle East Industry Awards 2011
Doha, 27th June 2011 – Barwa Bank have received a major award at the Banker Middle East Industry Awards, hosted in Dubai on 22nd June.
Following Barwa Bank’s earlier success with the “Best Retail MarketingCampaign” at the Product Awards 2010, and the “Best New Bank” at the IndustryAwards 2010, and the “Best New Retail Finance Product” at the Product Awards2011, the bank has won the “Best Bank Branding” category for its overallbranding activities. GM, Head of Banking Group Mr. Keith Bradley accepted theaward on behalf of Barwa Bank during the ceremony.
The award was given to Barwa Bank in recognition of its innovative approachtowards building the brand name and values in Qatar . Barwa Bank focusedsince its start on values of innovation and quality of service, which was reflectedin all aspects of communication including the physical design of its latest conceptbranch which uses the latest technology to provide seamless services tocustomers. This consistent branding effort resulted in positioning Barwa Bank asthe bank of choice for an increasing number of sophisticated clients looking forfirst class banking services and products, without compromising their values,which represents a valuable and innovative positioning among sharia'hcompliant banks in Qatar.
Mr. Keith Bradley, commented on the occasion: " we are delighted to receive theindustry's recognition for our branding activities following the very positiveinteraction from our own customers since we launched. Our brand aims atcommunicating with customers in a new and fresh way, which represents theinnovative approach to our customers and to Sharia'h compliant banking whichwe are adopting. I am delighted to see that this was appreciated by bothcustomers and the industry"
The annual Banker Middle East Industry Awards are designed to recognizebanks and financial institutions that are either exceptionally groundbreaking andinnovative within the MENA region or have witnessed excellent financialperformance and/or transference of market share.
Mr. Hussein Fakhri, Head of Marketing & Communications, Barwa Bankcommented: “ Since our inception, we have been focused on making the BarwaBank brand different in the way we appear and communicate with our audience,to reflect the unique proposition of Barwa Bank as the modern alternative toShariah compliant banking. To be recognised by the industry for this effort isextremely fulfilling and we look forward to greater achievements in the future.”
